Zusammenfassung

The chapters in this book describe many of the important considerations in conducting survey research, from sampling and questionnaire design to determining the most effective mode of data collection and analysis. But underlying all these considerations is the question of ethics in survey research. The most elegant data collection design or most sophisticated statistical analysis of survey data must take into account a variety of ethical concerns, including protecting human subjects from all forms of abuse, guarding the privacy of information, and presenting results that accurately reflect the information provided by respondents.